Amazon CES 2024

Amazon made a big splash at CES 2024 with several groundbreaking announcements. From new partnerships to cutting-edge AI innovations, Amazon is setting the stage for a tech-forward year. This article breaks down Amazon’s key announcements at CES 2024 in a straightforward and professional manner.

Global Partnership with Panasonic

Bringing Fire TV to Panasonic Smart TVs

Amazon and Panasonic have teamed up to integrate Fire TV into Panasonic’s new smart TVs. This collaboration means Panasonic’s flagship OLED models, the Z95A and Z93A, will come with Fire TV built-in. Customers will enjoy seamless access to streaming services, live TV, and Alexa voice control. This integration aims to enhance the user experience by providing a more intuitive and connected entertainment system.

Enhanced User Experience

With Fire TV built into these smart TVs, users can easily launch apps, play music, search for shows, and control smart home devices using Alexa. The Fire TV Ambient Experience transforms the TV into a dynamic display when not in use, showing personal photos and useful information like calendars and reminders.

Amazon CES 2024

In-Car Generative AI with BMW

Revolutionizing In-Car Interactions

Amazon showcased its new in-vehicle generative AI capabilities developed in partnership with BMW. This AI technology provides a natural way to interact with the car’s systems. Drivers can ask the BMW assistant for recommendations on different drive modes, get explanations for car features, and even have the assistant perform actions like activating parking assistance.

Simplifying the Driving Experience

This partnership aims to make driving more intuitive and enjoyable. By using Alexa’s voice capabilities, drivers can avoid digging through manuals and instead rely on the AI assistant for quick and easy instructions. This integration marks a significant step towards smarter, more user-friendly automotive experiences.

Support for Matter Casting

Improving Smart Home Interoperability

Amazon announced that Fire TV and Echo Show 15 devices will now support Matter Casting. This feature enhances the interoperability of smart home devices, making it easier for users to control various gadgets from a single platform. Matter Casting aims to simplify the smart home experience by ensuring compatibility across different brands and devices.

Seamless Device Integration

With Matter support, users can control a wide range of smart home devices using Alexa. This integration ensures that devices from different manufacturers work together smoothly, providing a cohesive and efficient smart home environment.

Showcasing the Latest in Autonomous Technology

The Zoox Robotaxi

Amazon also featured the latest generation of the Zoox robotaxi at CES 2024. This fully autonomous vehicle is designed for urban environments, offering a glimpse into the future of transportation. The Zoox robotaxi showcases Amazon’s advancements in autonomous driving technology, emphasizing safety, efficiency, and sustainability.

AWS and Siemens: A Generative AI Partnership

Amazon Web Services (AWS) and Siemens have teamed up to bring generative AI to various industries. This partnership leverages AWS’s generative AI capabilities through Amazon Bedrock and Siemens’ Mendix platform. This collaboration aims to make it easier for customers to build, scale, and enhance applications with generative AI. By integrating these technologies, Siemens and AWS are providing powerful tools to drive innovation and efficiency across industries.

Future of Smart Glasses and Wearables

Echo Frames and Carrera Smart Glasses

Amazon also highlighted the capabilities of its Echo Frames and Carrera Smart Glasses. These devices are equipped with Alexa, allowing users to receive notifications, control music, and access other smart features hands-free. This advancement in wearable technology aims to make everyday tasks more convenient and accessible.

Enhancing Daily Life with Wearables

With the integration of Alexa, these smart glasses offer a seamless way to stay connected and manage daily activities. Users can receive updates, set reminders, and control smart home devices without needing to look at their phones. This technology represents a significant step forward in making wearable tech more functional and user-friendly.


Amazon’s announcements at CES 2024 highlight the company’s commitment to innovation and enhancing user experiences across various domains. From smart TVs and in-car AI to autonomous vehicles and wearables, Amazon is pushing the boundaries of what’s possible with technology. These advancements not only improve convenience and connectivity but also set the stage for future technological developments.

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Hoda F.

By Hoda F.

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